ONE:In the sacred tank, where Vishnu bathes when[Pg 165] he comes on earth, an old woman was standing pouring the stagnant green water over her body, while others of the faithful, seated on the steps, were piously drinking the stuff from a coco-nut that they handed round. In one corner of this pool was an exquisite bower of floating wreathsyellow, white, and violeta splash of bright colour on the squalid water.Past the buildings, and palaces with gardens enclosed behind pierced stonework, and then across fresh green fields full of flowers, under the shade of banyans and palm trees, we reached the temple of the monkeys. This temple, dedicated to the fierce and bloodthirsty goddess Durga, is painted all over of a vivid red colour, blazing in the sunshine with intolerable brightness. Inside the sanctuary a black image of the goddess may be seen, mounted on her lion, and flowers are arranged about her in radiating lines mingled with gold thread, and producing very much the effect of a theatrical sun. In the [Pg 162]forecourt, on the carvings and the roof of the temple monkeys swarm, rushing after each other, fighting for the grains of maize that are thrown to them, and tormenting the wretched mangy dogs that seek refuge in the temple precincts, where they, too, are kept alive by the faithful.
We believe ideas come from everyone, everywhere. In fact, at BlackTie, everyone within our agency walls is a designer in their own right. And there are a few principles we believe—and we believe everyone should believe—about our design craft. These truths drive us, motivate us, and ultimately help us redefine the power of design. We’re big believers in doing right by our neighbors. After all, we grew up in the Twin Cities and we believe this place has much to offer. So we do what we can to support the community we love.
Over the past four years, we’ve provided more than $1 million in combined cash and pro bono support to Way to Grow, an early childhood education and nonprofit organization. Other community giving involvement throughout our agency history includes pro bono work for more than 13 organizations, direct giving, a scholarship program through the Minneapolis College of Art & Design, board memberships, and ongoing participation in the Keystone Club, which gives five percent of our company’s earnings back to the community each year.
ONE:First went six armed regulars, then a party on horseback, for the most part Persians, one of whom was carrying in his arms an enormous sheaf of roses, which hid him completely and drooped over the saddle.
To achieve real change, we have to expand boundaries. Because the Wild West of what-could-be is unexplored but rife with opportunity.
TWO:Along the line were hedges of glaucous aloes, of[Pg 106] gynerium all plumed with white, and over every plant an inextricable tangle of baja, its pink flowers hanging in bunches.
Employees and consumers. Two halves of a brand’s entirety, the whole of a brand’s audience. Sometimes these two halves have very different viewpoints, creating a weak spot in the brand story. Weakness tarnishes credibility. Brands that aren’t credible aren’t viable.
We squash weakness by designing the whole brand story. It’s crafted around the truism held by employees and consumers to create an experience that connects from the inside out.
By being true to the brand we represent, we elevate the audiences’ relationship to it. Like becomes love becomes a passion. Passion becomes advocacy. And we see the brand blossom from within, creating a whole story the audience embraces. That’s when the brand can truly flex its muscles.
TWO:Flocks of almost tame partridges and wood-pigeons occupying the road did not fly till they were almost under the horses' feet, and all the way as we went, we saw, scampering from tree to tree, the scared little squirrels, grey with black stripes and straight-up bushy tails.
ONE:Beyond the outermost wall, when we had at last left it behind us, at the foot of the pile of terra-cotta-coloured bricks, were vast tanks of stagnant water, said to be inexhaustible. Near them was a shrine to Siva, with two small idols hung with yellow flowers, where an old Hindoo was praying devoutly; and then through a park of giant trees, and shrubs bright with strange blossoms, over which the parrots flew screaming.
To develop a deeper and more meaningful connection with consumers, we believe design must invite them to take part in the conversation.
ONE:COLOMBO
From the purely practical to the richly philosophical, design is the solution to a host of challenges.
ONE:The garden, which is very extensive and laid out in beds carefully crammed with common flowers, has Jablochkoff lamps at every turning. It is traversed by a little narrow-gauge railway, and[Pg 203] the toy train is kept under a vault of the brand-new, spotless white palace.More and yet more palaces; remains of marble porticoes and columns, walls covered with tiles glittering in the blazing sunshine like topaz and emerald; and over all the peace of dust and death, the only moving thing those vultures, in shades of dull grey almost indistinguishable from the colour of the stones.
There’s more to design than meets the eye. It’s when it meets the heart that design creates a meaningful, lasting connection with the audience.
ONE:In this house abode the postmaster of the Persian mails, and I wanted to register a letter for Cabul.A carriage with four horses, and servants in dark green livery thickly braided with silver, and gold turbans with three raised corners very like the cocked hats of the French Guards, were standing in the Court of Honour. The little princess took a seat between her father and me. To drive out she had put on an incredible necklace with bosses of diamonds and heavy emerald pendants. With her talismans round her neck in little gold boxes, with this necklace of light, and rings of precious stones in her ears, she looked like a too exquisite idol, motionless and silent. It was not till we were returning and the falling night hid her glittering jewels that she chirped a few words, and consented to give me her hand, and even sang a few crystal notes of a favourite song. A little princess of seven years who can already read and write, sew[Pg 69] and embroider, sing in time, and dance as lightly, I should fancy, as a butterfly with her tiny feet, that fidget in her gold slippers when she hears the musicthough, frightened lest the Rajah should make her dance before me, she denied it altogethera little princess, an only child, whom her father takes with him everywhere that she may see something of the world before she is eleven years old, for after that she will never leave her mother's zenana but to marry and be shut up in another harem.

FORE:
Published Aug 30.
TWO:In the case of a Brahmin it is the judge who hurries to the threshold, and affects to touch the priest's feet.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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FORE:Ekkas, and chigrams closed with thick curtains, came galloping past with loud cries from within. All was noise and a shifting of many colours, seeming more foolish here, in this large island, with its deserted avenues of tall trees, than anywhere else.
Published Aug 28.
TWO:The ancient palace of the kings of Lahore. Amid the ruins there is a mosque of red stone flowered[Pg 236] with white marble, the cupola of a material so milky that it might be jade; and the structure is mirrored in a pool of clear water, dappled with sun-sparks over the rose-coloured stones at the bottom.When the dead are to be honoured in this land each true believer lays a pebble as homage on the tomb, and the dead man's repute is estimated by the size of the pile of stones that covers him.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More
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An old man who sold us some shells, had, in the days of prosperity, made a little fortune by charming the sharks with spells and signs that kept them away from the boats, and from the naked and defenceless pearl-fishers as they plunged into the deep to seek the precious shells.
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